Marketing Manager – Work From Home

Job Type: Marketing Manager from home
Location: Georgia work from home
Company: Overstock

Position Description:

We think that everyone should “Be You!” at Overstock.com. Overstock is a community that promotes a culture of acceptance, understanding, and respect. We believe that an individual’s unique qualities, ideas, and attributes should be recognized and embraced as the foundation of variety. It is crucial to the success of our firm that we adhere to this ethos. Our objective is to cultivate a more diverse atmosphere in which every employee openly shows inclusive behaviors and individual respect.

Job Responsibilities

• Developing an email strategy while collaborating with many marketing and merchandising departments to maximize sales, revenue, and brand awareness.
• Developing email testing tactics to boost the email program’s return on investment
• Collaborating with the email creative team to design and build email messaging
• Expertise, guidance, and leadership in client segmentation and targeting
• Supervising email campaign setup, testing, and deployment
• Collaborate with a team of personnel responsible for database configuration, segmentation, and the execution of outbound email marketing campaigns. Monitoring performance relative to objectives and continuously enhancing results
• Overseeing management of email marketing calendars, leading email white listing and ISP relations, CAN-SPAM compliance, list cleaning, etc., refine and continuously enhance marketing and technical email marketing processes.
• Manage all email campaigns triggered by an event and create new tailored campaigns.
• Continuous investigation of the email industry’s best practices with recommendations to enhance the Overstock.com email program.
• Produce market research on competitor programs with ideas to enhance email software/hardware systems and email programs.
• Work with the Overstock.com IT team to upgrade and improve the email software system.
• Perform other duties as directed by the manager and top management.
• Follow prescribed legal policies.

Job Requirements

• More than four years of experience with email marketing and databases.
• More than two decades of management experience
• Segmentation, multi-variate testing and/or other forms of marketing testing, as well as marketing data analysis
• Knowledge of best practices in reputation management such as white listing and list management
• Excellent quantitative abilities and the ability to extract trends and insights from data.
• Ability to generate revenue and reaction through email.
• Reputation for effective (written, verbal, and presentation) communication with both technical and non-technical audiences.
• Experience utilizing email deployment and analytics software
• A history of achieving campaign performance targets and a demonstrated mastery of email marketing best practices and targeted marketing.
• Experience managing whole email marketing campaigns
• Exceptional organizational abilities and the capacity to manage multiple priorities
• B2B and B2C marketing know-how
• Experience with internet analytics tools such as Google Analytics, NetTracker, Omniture, and WebTrends as well as other analytic tools is required.
• Experience recruiting and leading multicultural teams

Skills

• ​Email marketing
• Marketing testing
• Marketing data analysis
• Microsoft Office Analytics Google
• Adobe\sBraze\sCDP\sPersonalization