Marketing Manager – Work From Home

Job Type: Marketing Manager from home
Location: Arizona work from home
Company: edmentum 

Position Description:

Since Edmentum is a hybrid business, the position might be located anywhere in the USA or at one of our corporate locations. It could be necessary to travel on occasion to and from team and corporate meetings, customer-facing events, and the like.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Act as the key marketing lead and strategic partner to coordinate marketing, research, product management, advocacy, strategy, training, sales, and services teams’ work on Edmentum’s impact and evidence story.
• Create a comprehensive strategy for Edmentum’s impact and evidence market story, including customer identification, interviewing, writing, copyediting, and publicizing customer success stories. This may entail collaborating with extra hired copywriters for assistance.
• Collaborating with our teams in research, strategy, and data science as well as our colleagues in product marketing to create and implement cross-channel marketing and sales enablement strategies based on field research and efficacy studies, impact data, and key statements that are in line with the messaging themes for our product portfolio.
• Establish and maintain a central database of assets that can be searched to provide sales and service teams with resources that are pertinent to important market demands and impact statements.
• Drive the creation of documentation, sales collateral, presentations, and other materials as necessary in order to distribute and promote all impact and evidence via sales enablement, campaigns, websites, PR, social media, and events.
• Evaluate impact and evidence materials’ efficacy, assisting in evaluating and considering important KPIs
• Finish any other tasks that have been assigned.

EITHER EDUCATION OR EXPERIENCE

• Strong written communication skills, proficiency in creating short- and long-form writing and editing content with attention to detail, proficiency in developing cross-functional partnerships, and the ability to work independently are required. Bachelor’s degree in marketing or a related field, as well as 5-7 years of marketing experience, are also required. K-12 education technology industry experience is mandatory.
• Bold, innovative marketer and strategist committed to putting the educator first. Flexibility, creative problem solving, positive attitude, professionalism, and teamwork are essential to succeed in this role. Proficient in Windows-based environments. Energized by unpacking new information, distilling key points to create and implement aligned marketing activities.