Director of Marketing – Work From Home

Job Type: Director of Marketing from home
Location: New York work from home
Company: Strava

Position Description:

Strava is dedicated to anti-racism, diversity, equity, and inclusion, as well as growing our community to include under-represented ethnic minorities, women, and consumers under the age of 25. You will be an advocate for this and contribute knowledge and insight regarding how to engage with various audiences. You are enthusiastic about contributing to the broader health and success of your team and cross-functional teammates while fostering a culture of dedication, enjoyment, and accountability.

Responsibilities:

• Lead and supervise a worldwide brand marketing team that focuses on brand health and future demand that can be translated into new registration growth.
• Plan and manage a marketing calendar, budget, and resource allocation to meet its tactical needs.
• Plan and build worldwide campaigns that will be localized in important markets, providing support to country marketing associates accountable for revenue growth in their respective territories.
• Manage the development of integrated campaigns across paid, earned, and owned channels in collaboration with other cross-functional team heads.
• Develop a culture of creativity, invention, and experimentation by empowering your team and encouraging them to take chances.
• Influence measurement programs so that we are continually learning, optimizing, and constructing the case for sustained and increasing marketing expenditures.
• Examine and enhance the systems and procedures that assist Marketing at Strava in becoming a high-performance department.
• Partner with and maintain relationships with all sorts of agencies, including media and creative, and efficiently obtain their finest work.
• Coach and mentor marketers so they may hone their abilities, become more self-assured and effective in their employment, and have a clear path to professional and career advancement.
• You will assist millions of people in adopting and sustaining an active lifestyle, which will result in healthier outcomes and social benefits.
• Be a leader in upholding an anti-racism commitment and abiding by the Strava ABCs.

Requirements:

• Have a minimum of 10 years of relevant experience in marketing jobs, frequently in contexts undergoing rapid change. Experience with technology is preferred but not essential.
• Bachelor’s degree required. An advanced degree is desirable but not needed. In addition, you continue to invest time and effort in professional development.
• You are a seasoned marketer whose abilities and experiences span both the art and science of brand-building. In your approaches to problems, you are both analytical and inventive.
• Are enthusiastic about the creative brilliance and media innovation required for very successful campaigns.
• Have experience managing several agencies to plan, produce, launch, and sustain successful campaigns.
• Understand how marketing contributes to business outcomes and corporate expansion, and be able to defend its position if necessary.
• Are a visionary leader who can offer a unique viewpoint on the importance of brand, marketing excellence, cultural trends, and creative potential. You have a history of launching disruptive and distinctive campaigns to increase brand exposure, consideration, and scalability.
• Effectively worked in and managed cross-functional teams within flat, matrixed, and fast-paced organizations and environments.
• Have expertise developing and administering marketing calendars and accompanying budgets.
• Have effectively enhanced systems and procedures for more effective marketing operations at organizations undertaking a transformation in tandem with their growth.
• Have a passion for the success of coworkers within the organization and have proved your dedication to coaching and mentoring.
• Are at ease interacting and collaborating with virtual teams in multiple locations, yet nevertheless manage to maintain sync and influence internal partners.
• Are willing to occasionally travel up to five days for business purposes to meet with your team, management, or colleagues in the United States or abroad.
• Engage in and anticipate contributing to Strava’s culture and principles, including our dedication to anti-racism in the workplace, on the platform, and in the community.