Senior Marketing Manager – Midas

Job Name: Senior Marketing Manager – Midas
Company Name: TBC Corporation
Location: Palm Beach Gardens, FL
Salary Range: Not specified

Position Description

TBC Corporation is seeking a Senior Marketing Manager with 12-15 years of work experience, preferably with a strong digital marketing focus. This senior-level manager position requires a bachelor’s degree in Business, Marketing, or Advertising, with a master’s degree (MBA) highly preferred. As a Senior Marketing Manager, you will lead the execution of key national marketing initiatives for the US & Canada and manage Midas Grand Opening campaigns & Store Transfers.

The role requires a strategic thinker with a strong analytical skillset, exceptional attention to detail, and the ability to work through challenges and complexity. You must be an energetic and passionate leader who thrives on both ownership of key responsibilities and an enthusiastic team dynamic. In this position, you will use analytical thinking to solve problems and present recommendations, and you will be comfortable as a marketing generalist and project manager. You must have a minimum of 5 years or more of leadership experience with direct reports.

As the Senior Marketing Manager, you must be able to build and execute plans and communicate across all levels of an organization. The position calls for a curious and proactive self-starter, capable of building strong, collaborative relationships with the sales team and franchisees. You will use data and consumer insights to develop strategies and activation plans across Paid Search, CRM, and Web.

In this hybrid work model, you will work remotely on Mondays and Fridays and be onsite in Palm Beach Gardens, FL, on Tuesdays through Thursdays. You must have occasional evening and weekend availability dependent upon business needs, as well as occasional travel in major cities within the US and Canada to support business needs.

Responsibilities

– Lead execution of key national marketing initiatives for US & CANADA
– Manage Midas Grand Opening campaigns & Store Transfers
– Review and validate strategies and activation plans grounded in data and consumer insights
– Analyze promotional performance and media channel effectiveness
– Evaluate creative work and media opportunities
– Travel domestically and internationally (Canada) as needed

Qualifications

– 12-15 years work experience, preferably with a strong digital marketing focus
– Bachelor’s degree in Business, Marketing or Advertising required, Masters degree (MBA) highly preferred
– Must have a minimum of 5 years or more of leadership experience with direct reports
– Strategic thinker – curious by nature with strong analytical skillset
– Self-motivated, organized, and able to work through challenges and complexity
– Exceptional attention to detail
– Ability to work independently and coordinate directly with team members
– Proactive self-starter
– Strong Excel skills and proficient across the MS Office suite
– Excellent verbal and written communication skills
– Act effectively under deadlines

Benefits:

The company offers 401k Matching/Retirement savings, Dental Insurance, Disability Insurance, Family/Dependent Health, Health Insurance, Life Insurance, Vision Insurance, and Paid vacation.

Company Overview:

TBC Corporation has been a tire company ahead of the curve for the last 65 years, serving wholesale customers in the US, Canada, Latin America, and Mexico through TBC Brands, TBC Dealer Group, TBC International, and TBC de Mexico. Through worldwide operations spanning wholesale, retail, and franchise, TBC is one of North America’s largest marketers of automotive replacement tires. TBC meets the needs of consumers in search of total car care at over 3,200 franchised and company-operated tire and automotive service centers under the brands NTB(r), Tire Kingdom(r), Big O Tires(r), and Midas(r). TBC Corporation is an equal opportunity employer and maintains a drug-free work environment. #joinourteam #LI-DNI