Senior Manager – Influencer Marketing Jobs Remote

Job Type: Senior Manager from home
Location: Florida work from home
Company: Razer

The Senior Manager of Global Influencers will play a pivotal role in developing relationships, managing contracts, and activating marketing campaigns with influencers aligned with the Razer Brand. This position will ensure that influencer content is seamlessly integrated into Razer’s social media strategy, overall product marketing, and events.

Responsibilities:

• Cultivate and maintain relationships with online influencers and content creators through proactive outreach.
• Manage influencer contract deliverables and provide routine reports, including performance data analysis on relevant influencer metrics.
• Identify and evaluate potential partnerships with influencers that align with the brand.
• Plan and execute regional and global marketing strategies involving influencers to drive engaging and relevant conversations and content across various marketing channels.
• Foster engagement and growth of Razer’s social user base across different influencer channels, including Twitch, Instagram, and TikTok.
• Coordinate and support regional (US/Canada) organic and paid influencer marketing strategies to ensure sustained growth and engagement.
• Monitor and report on customer and influencer feedback on social networking sites, actively participate in online conversations, and relay findings to management.
• Act as the Razer community ambassador, engaging with fans and influencer scouts at events and trade shows.
• Coordinate and facilitate the production of social media content with influencers, whether in studios, offices, or events.
• Ensure that influencer campaigns meet objectives and stay within budget.

Requirements:

Education and Experience:

• Bachelor’s degree in Marketing, Communications, Business, or a related field (Master’s degree is a plus).
• 5-7 years of experience in influencer marketing, social media marketing, or related fields.
• Proven experience in managing and leading teams.

Influencer Marketing Expertise:

• Deep knowledge of influencer marketing trends, best practices, and the competitive landscape.
• Established network of influencer relationships and industry connections.
• Track record of successful influencer campaigns and partnerships.

Global Perspective:

• Experience working with influencers and campaigns across multiple regions and markets.
• Understanding of cultural nuances, market dynamics, and international marketing strategies.

Leadership and Team Management:

• Strong leadership skills to inspire and guide a team of influencer marketing professionals.
• Proven experience in setting strategic direction, managing budgets, and achieving KPIs.

Strategic Thinker:

• Ability to develop and execute influencer marketing strategies aligned with overall business goals.
• Analytical and data-driven mindset for assessing campaign performance and making data-backed decisions.

Communication and Negotiation:

• Excellent communication skills, both written and verbal.
• Strong negotiation skills to secure mutually beneficial agreements with influencers.

Creativity and Innovation:

• Creative thinking to devise innovative influencer marketing campaigns.
• Stay updated on emerging trends and technologies in influencer marketing.

Project Management:

• Effective project management skills for overseeing multiple influencer campaigns simultaneously.
• Proficiency in using project management tools and software.

Tech-Savvy:

• Familiarity with influencer marketing platforms, tools, and analytics.
• Comfortable with social media platforms and digital marketing technologies.

Adaptability:

• Ability to thrive in a fast-paced and ever-changing environment.
• Willingness to adapt to new strategies and technologies.

Team Collaboration:

• Collaborative approach, working closely with cross-functional teams, including marketing, PR, and creative teams, to ensure a cohesive brand message.

Ethical and Legal Compliance:

• Strong understanding of advertising and influencer disclosure regulations.
• Ensure influencer partnerships adhere to ethical and legal guidelines.

Global Travel:

• Willingness to travel domestically and internationally as needed to manage influencer relationships and campaigns.

The Senior Manager of Global Influencers will be responsible for driving brand awareness, engagement, and business growth through strategic influencer marketing initiatives on a global scale. The ideal candidate should be a dynamic leader capable of building and maintaining strong influencer relationships, adapting to market changes, and achieving impactful results.