Senior Manager – Influencer Marketing Jobs Remote

Job Type: Senior Manager from home
Location: New York work from home
Company: Peloton Cycle

Peloton is seeking an experienced Senior Manager to lead the creator and influencer strategy. In this role, you will be responsible for defining and executing a comprehensive strategy for creator and influencer marketing, overseeing its implementation, and collaborating with cross-functional teams to drive digital transformation initiatives. The goal is to increase brand awareness, maximize audience engagement, and solidify Peloton as the preferred platform for creators.

Responsibilities:

• Develop and execute global influencer and creator marketing strategies to enhance brand building, storytelling, cultural relevance, and audience engagement.
• Collaborate with Talent and VIP/Celebrity teams to create a global and locally relevant creator ecosystem strategy, including celebrities, ambassadors, influencers, and creators.
• Identify and build relationships with key influencers through organic gifting and paid partnerships to boost brand relevance.
• Provide global influencer guidance and direction to regional teams for influencer identification and engagement.
• Lead North America influencer strategy and execution to generate brand value and nurture relationships with Peloton creators/influencers.
• Work with cross-functional teams to develop content creation briefs, manage talent-led campaigns, and organize influencer activations.
• Identify innovative influencer and creator partnerships that support broader marketing campaigns and experiential activations.
• Oversee global measurement and reporting, tracking key KPIs, including reach, engagement, and conversions by campaign.
• Negotiate and manage brand ambassador contracts and agency partnerships.
• Manage influencer and creator marketing budgets.
• Stay updated on marketing, culture, and social media trends and become an expert in the field.

Requirements:

• 6+ years of social marketing experience.
• Strong understanding of influencer strategies from owned, earned, and paid perspectives.
• In-depth knowledge of social trends and experience working with celebrities, influencers, and brand ambassadors.
• Proven leadership skills in executing client programs, time management, team building, mentoring, and client relations.
• Experience in the Consumer Brands space.
• Ability to collaborate with creative agencies to develop comprehensive campaigns.
• Excellent verbal and written communication skills, with the ability to create compelling proposals and presentations.

Please note: The specific job location is not provided in the original job post. Please refer to the official job listing for location details.