Senior Data Analyst – Marketing Data Analyst Jobs

Job Type: Senior Data Analyst from home
Location: Alabama work from home
Company: The Knot Worldwide – TKWW

The Knot Worldwide (TKWW) is actively seeking a Senior Data Analyst to join the Marketing Science team. This role focuses on leveraging advanced analytics and statistical methods to provide valuable insights to the marketing team for performance optimization. As a Senior Data Analyst, you will develop analytical tools, conduct ad-hoc analyses, and correlate user activity with marketing initiatives. Your responsibilities will also encompass statistical modeling, investigations, and data visualizations while collaborating with various teams to drive measurable outcomes. As part of the wider Data organization within TKWW, your primary role will be constructing analytic models, designing experiments, and quantifying the impact of your contributions. You will serve as a valued partner and trusted advisor, playing a pivotal role in data-driven decision-making across the Data and Marketing departments.

Responsibilities:

• Collaborate with marketing stakeholders across Brand Media, CRM, Product Marketing, or Acquisition Marketing to provide data-driven insights.
• Analyze TKWW user behavior to identify growth opportunities for couple or vendor acquisition and engagement.
• Address advanced analytics challenges related to media mix modeling, geographic experimentation, landing page testing, and lifetime value prediction.
• Lead end-to-end projects, from ideation and alignment with business goals to measurement and deployment of insights.
• Assist teams in defining KPIs, setting strategic goals, and designing and analyzing A/B testing for data-driven decision-making.
• Develop and maintain reports and data products using various BI tools like Looker, Qliksense, Shiny, or Streamlit.
• Communicate and present results effectively to stakeholders within TKWW to support data-informed decisions.
• Explore novel methodologies for data analysis and continuous improvement.
• Mentor junior team members in analytic and statistical best practices.

Requirements:

• A bachelor’s or master’s degree in Statistics, Mathematics, Data Science, Engineering, or a related field.
• 3-5 years of experience in data science and analytics roles, preferably within technology brands, with experience in a two-sided marketplace or e-commerce domain.
• Demonstrated experience and knowledge in metrics and models relevant to Marketing.
• Foundational knowledge of statistics, including hypothesis testing, regression analysis, and forecasting, along with hands-on A/B testing design and analysis experience.
• Advanced SQL skills and the ability to write efficient SQL code.
• Proficiency in Python for data manipulation, visualization, and analysis using Jupyter notebooks.
• Experience with self-service analytics tools.
• Excellent communication skills, both written and verbal, with the ability to explain complex concepts to audiences of varying technical proficiency.
• A strategic mindset for translating business problems into analytics opportunities and solutions.
• A collaborative attitude that fosters a culture of data-driven decision-making.
• An innovative spirit for exploring new ideas and approaches to solving challenging problems.

If you are passionate about data analysis and meet the qualifications listed above, we encourage you to apply for this Senior Data Analyst position at TKWW. Join our team and contribute to making data-driven decisions that drive success in the Data and Marketing departments.