Senior Analyst – Marketing Data Analyst Jobs

Job Type: Senior Digital Marketing Analyst from home
Location: Alabama work from home
Company: Truckstop

Truckstop is seeking a Sr. Digital Marketing Analyst to play a key role in shaping the company’s digital marketing strategy and roadmap. In this role, you will analyze data and insights to support informed decision-making by the Web and Lead Gen teams. Your recommendations will contribute to enhancing the user journey on Truckstop’s website and optimizing campaign performance and spend. Collaboration with internal teams is a crucial aspect of this position, as you will analyze and present impactful data for specific projects and campaigns.

Responsibilities:

• Create, build, and maintain real-time dashboards using GA4 and Salesforce data.
• Provide detailed analysis and insights into marketing campaigns and web Key Performance Indicators (KPIs).
• Analyze leads and opportunities in Salesforce CRM resulting from demand generation digital marketing campaigns.
• Track, report, and analyze the performance of marketing activities, fulfill ad-hoc analytic requests, and automate regular reports.
• Analyze A/B and Multi-variate tests, communicate results, and offer recommendations.
• Present findings and actionable insights through PowerPoint presentations and reports to team members, marketing leaders, and sales leaders.
• Brainstorm opportunities for channel-level reporting improvement.
• Drive enhancements in marketing effectiveness, resource efficiency, and reporting capabilities through integrated data flows, templates, and automated processes.
• Build rapport with cross-functional teams and serve as a trusted advisor, making decisions related to forecasting, marketing analytics, and KPI reporting.
• Mentor, cross-train, and share knowledge with team members.

Requirements:

• Bachelor’s degree in Marketing, Communications, Mathematics, Statistics, or equivalent professional experience.
• 4+ years of previous marketing analyst experience.
• 2+ years of experience using web analytics platforms like Google Analytics 4.
• Experience mentoring or leading team members.
• Google Analytics 4 Certified.
• Experience creating and maintaining dashboards and reports within Salesforce.
• Proficiency in Microsoft Office Suite, especially PowerPoint and Excel.

Note: The above description covers the most significant duties performed but does not include other related occasional work that may be assigned or completed by the employee.

Truckstop is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity, or expression, or any other characteristic protected by federal, state, or local laws.