Search Manager – Remote Jobs Utah

Job Type: Search Manager
Location: Utah
Company: BambooHR

Position Description:

As a Paid Search Manager, your role involves developing and optimizing paid search campaigns to boost traffic, leads, and conversions. You’ll be responsible for managing advertising budgets and collaborating with cross-functional teams to achieve digital marketing goals.

Key Responsibilities:

• Develop and execute paid search strategies aligned with business objectives.
• Create and optimize ad campaigns on platforms like Google Ads, Bing Ads, and others.
• Craft compelling ad copy and conduct A/B tests on landing pages with a focus on conversion rate optimization.
• Manage large campaign budgets, ensuring efficiency and maximizing ROI.
• Conduct keyword research, competitor analysis, and market research.
• Implement tracking and B2B full-funnel metrics.
• Report on campaign performance and present findings.
• Identify trends, issues, and improvement opportunities.
• Stay updated on the latest paid search trends and platform capabilities.
• Monitor spending to adhere to budget constraints.
• Generate regular reports on campaign performance and share results with stakeholders.
• Thrive in a fast-paced environment while handling multiple projects.

Qualifications:

• Possess 6+ years of marketing and analytics experience.
• Have managed a monthly paid search spend of $250k+ on Google Ads and Bing, with a focus on downstream sales metrics.
• Located in Utah and open to a hybrid work model, with occasional office visits in Lindon.
• Strong project management skills.
• Proficiency in testing and making data-driven recommendations.
• Effective communication skills for transparent performance discussions.
• Ability to work both independently and collaboratively within a team.