Full Time
Product Marketing Manager – Robert Half Remote Jobs
Job Description
Job Type: Product Marketing Manager from home
Location: Texas work from home
Company: Robert Half International
An experienced Product Marketing Manager is needed to join our vibrant team. You will be a key player in creating and implementing go-to-market strategies for our enterprise SaaS solutions in your capacity as a product marketing manager.
You will work directly with cross-functional teams to pinpoint customer needs and pain points, create messaging and positioning, and increase demand for our products. These teams will include Product Management, Sales, and Customer Success.
Responsibilities:
- Create product positioning, marketing, and value propositions that appeal to our target market’s business customers.
- In order to inform product strategy and positioning, conduct market research and competitive analysis.
- Develop product roadmaps and go-to-market strategies with the help of product management for both new and existing products.
- To generate leads and move the pipeline, develop and implement marketing strategies using content marketing, email marketing, webinars, and events.
- Create sales enablement resources to aid the sales team in closing deals, such as sales presentations, battle cards, and demos.
- Create and implement customer marketing strategies that encourage upselling and retention in collaboration with customer success.
- To achieve corporate objectives, evaluate the performance of marketing initiatives and make necessary adjustments to your tactics.
- You must have prior expertise with and familiarity with these softwares: PowerPoint, Confluence, Slack, and Jira
Requirements:
Top requirements:
- Experience communicating verbally and in writing to an executive audience.
- A field sales team’s ability to qualify leads and close open sales opportunities is based on experience.
Requirements:
- Bachelor’s degree in business, marketing, or a closely related field
- Strong analytical skills and the ability to use data to influence marketing strategy and tactics 5+ years of B2B product marketing expertise in enterprise software
- Excellent verbal and written communication abilities; capacity to create messages that are appealing and deliver tales that connect with customers
- Experience working in a fast-paced, dynamic environment and the capacity to manage many projects and priorities concurrently. Proven track record of developing and executing successful go-to-market strategies that create revenue development.
