Media Director – Community engagement jobs remote

Job Type: Media Director
Location: New York
Company: The Marketing Practice

Position Description:

We are seeking an experienced Cross-Channel Media Leader to develop and oversee integrated media strategies for our enterprise clients. This role involves collaborating with channel specialists to present strategic media recommendations. Ideal candidates will have a comprehensive understanding of the media landscape, a keen interest in emerging media channels, and the ability to identify media opportunities that align with client goals. We value bold, innovative thinkers who are ready to engage with new ideas and people and serve as strategic advisors to clients.

Responsibilities:

• Strategy & Planning: Lead the creation and execution of cross-channel paid media strategies for global B2B organizations, managing campaigns, advertising, engagement, creative processes, and reporting.
• Optimization & Process Development: Oversee campaign strategic management, implement optimizations based on performance, and develop processes for successful campaign planning and execution.
• Budget Management: Actively manage large scale budgets across multiple channels.
• Collaboration: Work with creative teams to align messaging strategies with media placements for business impact.
• KPIs & Analytics: Create program KPIs, assist in analytics and systems integration for tracking and attribution.

Opportunity Development:

• Drive growth in assigned accounts, identifying upsell and cross-sell opportunities.
• Build partnerships with technology and media vendors to enhance media capabilities and revenue opportunities.
• Stay updated on emerging media trends and author relevant POVs.

Client Relationships:

• Serve as the primary media client lead, advocating for campaign strategies and performance.
• Build trust-based, long-term client relationships.
• Ensure the timeliness and accuracy of client deliverables.

Qualifications:

• Minimum 8 years of experience in media, agency experience preferred.
• Demonstrated ability in client interaction and managing client requests.
• Proven ability to analyze data and trends to inform content strategies.
• Managerial experience with a strong leadership skill set.
• Experience in collaborative work with cross-discipline teams.
• Proficient in resolving challenges in a client-focused environment.