Part Time

Marketing Specialist – Part Time Jobs Near Me

Posted 4 months ago

California

$20 - $25 per hour

Job Description

Job Type: CRM and Email Marketing Specialist from home
Location: California work from home
Company: ClickGUARD

To join our vibrant marketing team, we are looking for a competent and meticulous CRM & Email Marketing Specialist. With an emphasis on nurturing leads, raising engagement, and accelerating conversions throughout the customer journey, the ideal applicant will have experience in campaign building, automation processes, contact management, and reporting.

Responsibilities:

Work together with the marketing team to create and implement successful email campaigns that support organizational goals.
Make visually appealing emails that grab readers’ attention.
Create and execute automated processes to guide leads through the customer journey and nurture them.
To improve user engagement and streamline procedures, employ automation solutions like ActiveCampaign.
Keep an eye on the CRM system to make sure the contact information is correct and current.
Effectively personalize campaigns by creating contact segments based on engagement and behavior.
With regard to CRM and email marketing campaigns, track, evaluate, and report on important performance indicators.
Give data-driven optimization insights to raise the overall efficacy of campaigns.
Create and carry out focused email campaigns by using optimization, A/B testing, and segmentation strategies.
Oversee the email sequences for the user experience to make sure that each touchpoint receives pertinent and timely communication.
Put email retention and customer loyalty strategies into practice.
A/B test subject lines, send times, and email content frequently to optimize open, click-through, and conversion rates.

Requirements:

Three or more years of verified experience in the tech or SaaS sectors as a CRM and email marketing specialist.
proficiency with contact management, automation workflows, and campaign building utilizing programs like ActiveCampaign.
strong knowledge of segmentation, A/B testing, optimization strategies, and best practices for email marketing.
familiarity with CRM system management and data utilization for sound decision-making.
analytical attitude with the capacity to track, evaluate, and document important performance indicators.
knowledge of user journey optimization and email retention tactics.

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