Marketing Automation Manager

Job Name: Marketing Automation Manager
Name of the Company: VSP Global
Location: California (remote position)
Salary Range: $70000-$125000

Position Description

VSP Global is hiring a Marketing Automation Manager who will be responsible for designing, implementing and managing marketing automation campaigns across Vision Care while also supporting cross-LOB and enterprise programs. The candidate should possess a Bachelor’s degree in Marketing or its equivalent and have at least 3 years of experience in management. The job requires advanced skills in running multiple projects and campaigns simultaneously, effective vendor relations, negotiation skills, and strategic planning.

Responsibilities

The successful candidate will be responsible for the following:

– Design, implement and manage marketing automation programs using Eloqua/SalesForce Marketing Cloud or similar proprietary platforms according to enterprise goals.
– Plan the development and execution of multi-channel campaigns with multiple vendors and partners, as well as manage significant budgets.
– Work with other technical teams to develop data-driven, personalized, high-performing automation strategies and achieve accurate member targeting.
– Manage people, processes and systems for VSP member marketing strategy development, agency management and coordination, planning, organizing, prioritizing and workflow assigning across all SBU’s and LOB’s.
– Develop clear marketing plans, member journeys, blueprints, segment selection and data integration and ensure that they align with enterprise initiatives, LOB goals and support Vision Care Marketing strategies.
– Champion member/prospective member ambassadorship and review consumer behaviors, attitudes and expectation to align with the Member’s First brand positioning.
– Allocate and optimize marketing resources to effectively support the execution of marketing initiatives/programs while managing against tight and aggressive deadlines and goals.
– Develop and monitor campaign performance including deployment timing, integration, analysis, reporting, and results together with budget development, project allocation, tracking and reconciliation.

Qualifications

The ideal candidate should possess the following qualifications:

– A Bachelor’s degree in a related field or equivalent experience.
– A minimum of 3 years of management experience with responsibilities for hiring, training, assigning work and managing the performance of direct reports.
– Experience in working with marketing automation technology and data segmentation tools to create effective marketing strategies using Eloqua/SalesForce Marketing Cloud or similar proprietary platforms.
– Excellent written, verbal and platform communication skills.
– Demonstrated project management experience.
– Strong vendor relations and negotiation skills.
– Regularly exercises discretion and independent judgment in the performance of his/her job duties.
– Must be able to travel domestically and internationally as required to represent the business.

VSP Vision is an equal opportunity employer.