Manager/Sr. Manager – Growth Marketing Lead

Job Name: Manager/Sr. Manager – Growth Marketing Lead
Name of the Company: CareOf Vitamins
Location: New York City Metro-Area
Salary Range: $100,000-$140,000 USD Annually

Position Description

CareOf Vitamins is a science-backed vitamin supplement company that creates custom activity and vitamin plans. We are a direct-to-consumer and retail partner Target and Sam’s Club vitamin company. The iOS and Android health app designed by CareOf helps customers see real health results from personalized recommended vitamin packs.

We are looking for an analytical, creative growth marketer for 3-6 years of experience specifically from High Growth DTC Brands who can help us with our growth goals. As a Manager/Sr. Manager of Growth Marketing at CareOf, your role will involve overseeing CareOf’s Paid Social and Affiliate channels from strategizing to execution, collaborating with the Brand, Digital Product, and Physical Product Teams to launch new personalized health and wellness products, etc.

Responsibilities

– Managing read and analyze Paid Meta (Facebook and Instagram), Paid TikTok and Affiliate channels,
– Responsibility for strategy across all channels,
– Oversee execution for some channels and agencies for others,
– Lead scheduled and ad-hoc performance investigations across channels,
– Research, vet and execute new channel testing,
– Collaborate with teams to create project roadmap,
– Maintain and run our multi-touch attribution model in partnership with our Analytics Team.

Qualifications

Manager Level

Qualifications

– 3-6 years experience in Paid Social marketing for high growth DTC brands,
– Experience with hands-on-keyboard managing Meta against conversion goals,
– Experience collaborating with other teams to drive performance,
– High aptitude for testing and researching,
– Strong Excel and Google Sheets skills,
– Proficient with Google Docs, Slides, and project management tools like Asana.

Senior Manager Level

Qualifications

– In addition to required experience on Paid Social channels, experience in SEM influencer marketing or any paid channel,
– Significant management experience or overseeing other channel managers,
– Experience owning (or making recommendations for) budget allocation across multiple channels.

Additional Preferred

Qualifications

– Experience working on DTC subscription brands.

At CareOf, we are committed to prioritizing workplace flexibility by creating inclusive and productive environments that make employees comfortable (role permitting). For the Growth Marketing Lead, we have a hybrid work environment for 2-3x/month onsite work in our Brooklyn office along with remote work options.

We have a lucrative salary range of 100K to 140K USD annually, with benefits like flexible/unlimited PTO, parental and family leave, and even gym memberships/stipends.

Get in touch with us if you believe you’re a good fit for this role. Even if you don’t meet all our qualifications, we encourage you to apply anyway. If you’re submitting a cover letter, let us know what makes you perfect for this role with qualifications you do have.