Manager – Marketing Data Analyst Jobs

Job Type: Manager from home
Location: Alabama work from home
Company: Talkdesk

At Talkdesk, we uphold FAST, our fundamental operating principles that shape our organizational identity. These principles empower us to achieve the extraordinary. FAST stands for Focus, Accountability, Speed, and Talkdesker, which is YOU!

Responsibilities:

• Collaborate with Marketing leadership to create models, reports, and KPIs for insightful marketing program optimization.
• Work with Sales and Business Intelligence teams to establish foundational datasets aligning operations with data-driven outcomes.
• Establish connections between marketing data sources (Salesforce, Google Analytics, Marketo) and data analytics tools (Tableau, Snowflake, Business Objects, etc.).
• Ensure data accuracy and address issues at the source when problems arise.
• Conduct data enrichment and cleansing for the Marketing database.
• Develop strategies to target marketing programs to specific database segments.
• Create calculated fields in datasets using formulas or SQL.
• Drive interpretation, socialization, enablement, and adoption of marketing analysis across all levels of the organization.
• Prepare and present monthly/quarterly dashboards to optimize marketing investments, lead scoring, and assess marketing initiative effectiveness.
• Generate graphs, reports, presentations, and dashboards to monitor key success metrics for the Marketing team and executive leadership.

Requirements:

• 5+ years of experience analyzing large datasets, preferably in marketing operations, digital operations, or revenue operations.
• Understanding of marketing, sales, and channel funnels.
• Self-motivated team player with the ability to work independently and a positive attitude.
• Exceptional attention to detail and the ability to influence cross-functional teams.
• Proven ability to thrive in a fast-paced environment, manage shifting priorities, and meet deadlines on multiple concurrent projects.
• Familiarity with Salesforce Lead, Contact, Account, Opportunity, and Campaign Member data.
• Proficiency in presenting clear and concise reports, infographics, and charts to diverse audiences using visual reporting and data visualization tools.
• Strong presentation skills to convey data insights in a relatable manner for non-analytics professionals.
• Technical aptitude, qualitative analytical skills, advanced problem-solving ability, and a deep understanding of using data to enhance pipeline creation.

Work Environment and Physical Requirements:

• Office-based work with extended periods of sitting or standing, primarily computer-based tasks.
• Limited lifting, and equipment usage focused on computer-related equipment (keyboards, mouse, etc.).

Join Talkdesk’s dynamic team and contribute to optimizing marketing strategies through data analysis. We value diversity and welcome candidates from all backgrounds to apply.