Manager – Influencer Marketing Jobs Remote

Job Type: Manager from home
Location: New York work from home
Company: Golden Hippo

This employee-owned company is a vertically-integrated builder of popular health and wellness brands in the United States. With a dedicated team of over 1,200 members, they aim to improve people’s lives and the well-being of their pets by creating top-notch products that promote health and happiness. Their creative content educates individuals on making informed health choices, and their brands generate over $1 billion in revenue annually.

Responsibilities:

• Lead and manage a team focused on influencer and ambassador programs.
• Develop and execute a comprehensive influencer and ambassador strategy aligned with the company’s marketing and business objectives.
• Define clear objectives, KPIs, budgets, and metrics to measure program effectiveness.
• Identify, recruit, and onboard influencers and ambassadors in line with brand values and target audience.
• Plan, execute, and oversee influencer and ambassador campaigns, including budgeting, content creation, and performance reporting.
• Monitor budgets, spending, and ROI to maximize program impact, including running P&L reports.
• Collaborate with influencers and ambassadors to create authentic and engaging content showcasing products or services.
• Work with video storytelling and acquisition teams to leverage influencers and ambassadors for high-performing user-generated content in ads.
• Monitor and measure partnership performance using analytics tools and metrics to assess brand reach, engagement, and sales impact.
• Create, negotiate, and manage contracts and agreements with influencers and ambassadors, ensuring compliance.
• Ensure all content adheres to legal and ethical guidelines and aligns with brand standards.
• Analyze campaign performance, make data-driven adjustments, and provide regular performance reports and insights to stakeholders.

Requirements:

(Note: These are preferred but not required. Applicants are encouraged to apply even if they don’t meet all these criteria.)

• Strong knowledge of social media platforms and trends.
• Understanding of direct response marketing and performance-based influencer strategies.
• Excellent communication and negotiation skills.
• Data-driven mindset with the ability to analyze campaign metrics.
• Strong organizational skills and attention to detail.
• Creativity and innovative thinking.
• Familiarity with influencer management tools and software.
• 5 years of digital marketing experience.
• 3 years of experience in performance-based influencer/ambassador programs.
• 2 years of people management experience.
• Track record of launching and scaling influencer programs.
• Existing relationships with wellness influencers/content creators.
• Knowledge of influencer marketing technology tools.
• Bachelor’s degree in marketing, communications, business, or a related field.

Perks & Benefits:

• Health and Happiness: 100% employer-paid medical, dental, and vision insurance, with 75% premium coverage for dependents.
• Ownership Opportunity: Join the Employee Stock Ownership Plan and become a part owner of the company.
• Savings Boost: Maximize your retirement with a generous 401K Plan and company matching up to 3.5%.
• Performance Recognition: Excel in your role and be recognized through various bonus programs.
• Flexible Work Arrangements: Enjoy flexibility in your work arrangements for most positions.
• Career Growth: Experience unlimited opportunities for professional development.
• Exciting Events: Engage in thrilling virtual and in-person events.
• Salary Range: Anticipated salary range is $90,200-$120,300, plus annual and monthly KPI bonus potential, based on experience, qualifications, and location.

This is an exciting opportunity to lead influencer and ambassador marketing efforts in a dynamic, employee-owned company focused on health and wellness brands.