Direct Response Copywriter

Job Name: Direct Response Copywriter

Name of the Company: Launch Potato

Location: Remote

Salary range: Undisclosed

Job description:

Launch Potato is a digital media company with a mission to be the most innovative, tech-enabled media company that connects consumers to the world’s leading brands. They have a portfolio of brands and technologies and are headquartered in Delray Beach, Florida, with a unique international team across over a dozen countries.

As a Copywriter at Launch Potato, you will write snappy, goal-driven copy seen by over 44 million readers daily across various platforms. Your role is to write clear, concise, goal-oriented copy in the “FinanceBuzz” style and tone across all marketing platforms, including email, paid and organic social, push notifications, SMS, and video.

Success in this role means you write compelling copy in the FinanceBuzz style for email, website landing pages, offer copy, and more. You use analytics and feedback to craft messages that deliver the desired business results. You are known to produce clean copy and turn around edits quickly to meet deadlines. You should be comfortable collaborating with team members across the business and balancing or prioritizing requests from multiple teams. You should also ideate new copy tests, landing pages, and more that drive consumers to conversions.

Responsibilities

– Write clear, concise, goal-oriented copy in the FinanceBuzz style and tone across all marketing platforms
– Ensure that messages deliver the desired business results, such as revenue, leads, or clicks
– Produce clean copy and turn around edits quickly to meet deadlines
– Collaborate with team members across the business and balance or prioritize requests from multiple teams
– Ideate new copy tests, landing pages, and more that drives consumers to conversions.

Qualifications

– 3+ years of experience writing for an agency or brand
– Expertise in writing about financial services or personal finance related topics
– Experience writing for a variety of platforms including Facebook, Google, YouTube, and email
– Excellent verbal and written communication skills
– Equally comfortable looking at numbers as you are with words, including knowledge of content and performance marketing KPIs
– A keen eye for detail paired with the ability to work both independently and with a team
– Comfortable in a fast-paced startup environment where adaptability is key
– An inherent motivation to make big things happen

It would be nice if you also have prior experience writing scripts and executing on scripts for video ad content and an online portfolio displaying recent work examples and your passion. Launch Potato is an equal employment opportunity company and does not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Want to make your impact in a profitable, high-growth company? Apply now!