Digital Marketing Specialist – Remote Jobs Florida

Job Type: Digital Marketing Specialist from home
Location: Florida work from home
Company: Qgiv

Responsibilities:

The ideal applicant for this position is someone who can lead integrated digital marketing campaigns from conception to completion, has a solid understanding of modern marketing technologies, and understands SEO best practices. Together with internal departments, vendors, and the marketing team, you will collaborate to launch campaigns on schedule and under budget. You will participate in the dialogue at Qgiv by collaborating with diverse departments to execute innovative marketing initiatives that stimulate demand creation and enhance consumer interaction.

Objectives

• Boost performance in digital marketing, including SEO, SEM, and display advertising; raise brand awareness and engage prospects;
• Boost sales performance, conversions, and quality lead creation.
• Analyze and report on each digital marketing campaign’s performance.

Outcomes

• Support marketing objectives by raising SQL conversion rates and new MQL acquisition.
• Boost website traffic for four straight quarters by 10%.
• Boost quarterly online referral traffic by 10%.
• Verify the ROI of integrated marketing efforts in order to analyze and enhance them.
• Boost the overall backlink profile of Qgiv

What to Anticipate

• All digital marketing initiatives, such as database marketing, display advertising campaigns, SEO, SEM, and retargeting tactics, should be planned and carried out.
• All digital marketing campaigns should be measured, reported, and evaluated in relation to objectives (ROI and KPIs).
• Determine patterns and insights, then use the knowledge to enhance performance and spending.
• Come up with fresh, innovative growth strategies.
• To execute and increase website traffic, identify content gaps and drive content strategy with vendors and internal teams. Arrange guest articles and backlinking techniques to establish the authority of your website.
• Plan, carry out, and assess conversion tests and experiments.
• Work together with internal departments to develop landing pages and enhance user experience.
• Work along with other vendor partners and agencies.
• Oversee blog updates and upkeep while collaborating with web developers.
• Consider new technology. When appropriate, offer perspective and thought leadership for adoption.
• Keep abreast on advancements in digital technologies.

Requirements:

• A marketing-related bachelor’s or master’s degree
• two to four years of digital marketing experience
• Proven track record in directing and overseeing campaigns for display ads, database marketing, SEO, and/or SEM
• Extremely creative with background in identifying target markets and creating digital campaigns that inspire, educate, and involve consumers
• expertise in behavior funnels and landing page optimization
• familiarity with multivariate and A/B testing
• strong familiarity with online analytics programs (such as Ahrefs and Google Analytics)
• working familiarity with tools for assisting sales (e.g., HubSpot, Salesforce)
• familiarity with establishing and refining PPC, SEO, and AdWords campaigns
• strong analytical abilities and a focus on data
• current with emerging trends and industry best practices in online measuring and marketing