Job Type: Digital Marketing Manager from home
Location: California work from home
Company: Robert Half International

Do you have a customer-first attitude and the capacity to improve online customer experiences? Do you want to make a big difference in a leadership position? If yes, Robert Half is looking for a Digital Marketing Manager to work for one of our clients in the Real Estate & Property market. Candidates with experience and knowledge should apply for this Digital Marketing Manager position; the post will involve an understanding of marketing strategy, analysis, Email Marketing, and campaign execution. You can shine in this area if you can make decisions, get the work done, and be good with people and details while keeping a firm grip on the bottom line! We are looking for people with experience in copywriting, creative direction, and social media who can grow a brand’s reach while improving loyalty and awareness. This is a Digital Marketing Manager position for someone looking for a one-of-a-kind opportunity to drive digital improvement initiatives while also contributing to digital transformation efforts. This is a long-term contract position based in the Los Angeles, California area. Apply for this role right now!

Responsibilities:

• Ensure that the CRM plan is carried out within the estimated time frame and budget.
• Generate greater knowledge and analysis into the efficacy of CRM initiatives.
• Coordinate weekly reviews with relevant stakeholders, obtain budgetary approval, and report on ROI.
• Create, design, implement, and manage long-term digital marketing strategies, as well as spearheading short-term advertising and marketing solutions.
• Oversee the digital strategy and lead an experienced team of digital specialists.
• Send clear communications to customers that are relevant to their requirements and life stage.
• Work with product and operational teams to identify important opportunities to improve the customer journey and experience.
• Plan product/service adoption through new channels to meet corporate objectives.

Requirements:

• Thorough knowledge of Paid Social and Email Marketing
• In-depth knowledge of analytics, notably Google Analytics
• Experienced with SEO/SEM, PPC, social media, email marketing, digital ad displays, retargeting, and CRM.
• Experienced in vendor management
• Multi-channel marketing based on data and digital brand consistency
• Has a great ability to create digital brands with high ROI.
• The ideal candidate should be familiar with Salesforce and Mailchimp, as well as a basic understanding of HTML for email.
• Skilled at generating traffic to our main site from the front lines of the client journey.
• Knowledge of Content Management Systems (CMS) and Digital Marketing Systems (DMS).

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