Digital Engagement Specialist – Remote Jobs

Job Type: Digital Engagement Specialist from home
Location: Pennsylvania work from home
Company: The Experience Design Studio

Join a distinctive, dynamic, and expanding customer experience company. This is the right career for you if you enjoy changing the lives of people and would like to make a quick difference in a young, collaborative business that recognizes, values, and supports work-life balance.

The Experience Design Studio is a digitally native business with hubs outside of Philadelphia and Atlanta and remote employees. Since digital is in our DNA, we work hard to create an atmosphere that is meaningful, enjoyable, productive, and rewarding so that our team can generate meaningful results for our clients.

Responsibilities:

We are seeking a Digital Engagement Strategist with experience in the healthcare industry who can work closely with and assist leading Life Science brands, including those in pharma, biotech, and MedTech.

This is a hybrid post that supports customers by combining the responsibilities of ad operations and analytics, reporting to the director of media and engagement. The ideal applicant will have launched campaigns on a variety of platforms, such as Google, Bing, Facebook, LinkedIn, Twitter, and others, and will have expertise as a B2B and DTC marketer.

You will be in charge of reporting on and evaluating various digital initiatives that the agency does as part of this function. This covers creating templates for reports as well as analysis, optimizations, and recommendations for mid-and post-campaign reporting on the whole range of digital media (display, paid social, video, email, SEM, website analytics, etc.).

Working closely with multiple digital strategists, account leads, and other media team staff, you will oversee and support our digital ad operations process across all digital media. You will manage campaigns, handling tasks like campaign/ad tracking setup and monitoring, reporting, and dashboards, among others.

This is the right job if you like learning about the marketing funnel and the whole gamut of digital marketing. This is the team for you if you appreciate working with designers, developers, and clients to solve problems and share your talents. The ideal applicant will have a strategic perspective, be well-versed in digital marketing for the healthcare and pharmaceutical industries, and be able to work in a small but rapidly expanding team.

Requirements:

• The capacity to examine brands and engagements from a strategic perspective, to build a successful foundation and see it through to completion and expansion, and to mentor both internal teams and external clients.
• organizing, managing, and improving digital media initiatives on a daily basis, such as display, sponsored social media, and search engine marketing.
• Increase the size of current channels and create new ones to ensure that every market may realize its full potential.
• Configure and use Google Tag Manager, Google Analytics, and Google Data Studio/Looker for reporting. Setting up, examining, and reporting conversion events as well as pageview and event level tracking are all part of the analytics experience.
• Create multivariate and A/B testing programs, including banner creative, ad text, and other optimization testing opportunities, for agency clients.
• Prepare and provide campaign reports to customers and colleagues using analytics tools.
• Keep up with the most recent developments in PPC, Paid Social, and Web Analytics.
• Collaborate closely with other strategists, designers, project managers, and developers to offer insights that support brands in a variety of areas, including general interactive designs, branding campaigns, websites, email marketing communication, social media, SEO, and SEM campaigns.
• Work together with the wider agency team to create reusable procedures and documentation.
• Be well-versed in owned, shared, earned, and paid media planning.
• Being a resourceful and resilient self-starter, you’ll be able to work well in a hectic setting where creativity and initiative are needed.
• remarkable capacity to offer analyses of research, material, and data collections.
• may help with and take part in duties including media purchase exploration
• being at ease taking part in internal and client calls and meetings.

Extra Requirements:

• Experience in healthcare and pharmacy is necessary.
• Three to five years minimum in a similar role
• Capacity to multitask and manage several projects in a fast-paced work setting. We promise not to overwhelm you, but we do want you to be able to prioritize and manage several things at once, sometimes even simultaneously.
• Excellent client-facing abilities and the capacity to produce comprehensible and useful presentation content
• Outstanding teamwork, communication, and organizing abilities

Extra Credit

• Experience in client-side marketing
• A wonderful bonus are digital marketing certifications like Microsoft Ads, Google Ads, HubSpot/Marketo/Salesforce, GA4, and Google Tag Manager.
• Background in conversion optimization and user experience
• Familiarity with small, agile agencies
• Experience collaborating on growth marketing and lead generation projects

Advantages

• A polite, welcoming environment that promotes teamwork, work-life balance, and employee morale
• Completely remote Complete health benefits with 50% employer-paid
• More than six weeks of paid time off combined with vacations, flextime, sick days, and mental health days
• Paid maternity and paternity leave for up to six weeks
• Every five years that an employee works
• Two full days of paid time off for volunteer work, plus a 401(k) match of up to 4%
• Annual performance-based bonus
• weekly compensation Door Quickly grab lunch.
• $300 per year for a home office allowance
• Fridays in the summer
• Employee Referral Bonuses for Mac Laptops
• Yearly Christmas party held in person

An EOE/V/D employer is the Experience Design Studio.