Digital Demand Generation Manager
Job Description
Job Name: Digital Demand Generation Manager
Name of the Company: Sparrow – TrySparrow.com, Inc.
Location: Nationwide (Remote)
Salary range: The salary for the Digital Demand Generation Manager will depend on the experience and skills of the applicant.
Job Type: Full-time employee
Career Level: Manager
Education Level: Bachelor’s degree in Marketing, Communications, or other related fields (preferred)
Travel Required: Not specified
Hours Per Week: 40 hours
Benefits: Comprehensive benefits package
Categories: Marketing, Digital Marketing, Demand Generation
Position Description
Sparrow is seeking a Digital Demand Generation Manager who will be responsible for developing, planning, executing, and managing end-to-end integrated marketing campaigns across multiple channels aimed at lead generation, pipeline acceleration, and revenue growth. The Digital Demand Generation Manager will collaborate with sales to ensure that lead generation tactics are optimized, lead management is effective, and there is maximum sales.
Responsibilities
• Develop, plan, execute, and manage end-to-end integrated marketing campaigns across multiple channels for lead generation, pipeline acceleration, and revenue growth.
• Track KPIs and measure the pipeline performance, ensuring a strong ROI using data-driven insights.
• Collaborate closely with sales to implement the feedback loop to optimize lead generation, follow-up strategies, lead management, improve pipeline acceleration, and maximize sales.
• Run experiments to validate hypotheses to improve funnel conversion using industry-standard methods such as AB testing.
• Manage relationships with third-party vendors to drive additional lead generation opportunities.
• Develop and maintain a deep understanding of Sparrow’s target audience, value proposition, and competitive landscape.
Qualifications
• Bachelor’s degree in Marketing, Communications, or other related fields (preferred).
• 7+ years of experience developing, owning and executing successful B2B digital demand generation marketing campaigns in either HR Tech or SaaS companies.
• Track record of hitting aggressive pipeline targets and generating revenue in a high-growth, ever-changing environment.
• Hands-on experience running campaigns across multiple channels including SEM, display, email, social, and web.
• Analytical thinker. You love working with data, are skilled at designing campaigns with ROI in mind that is measurable, and seek relentless optimization.
• Self-starter; you can work autonomously and spot opportunities to make things better and take ownership over them.
• Builder mindset who can work individually but is able to thoughtfully and effectively partner cross-functionally and collaboratively.
Salary Range: The salary for the Digital Demand Generation Manager will depend on the experience and skills of the applicant.
Benefits: The Digital Demand Generation Manager will be eligible for a comprehensive benefits package.
Why Sparrow?
Sparrow is the first high-tech, high-touch employee leave management solution. The company is a diverse and highly talented team that is hardworking, collaborative, smart, and humble. Sparrow is proud to be an equal opportunity employer that values diversity. To learn more about the Sparrow team and its benefits, check out our careers page on our website.
