Job Type: Digital Content Writer from home
Location: North Carolina work from home
Company: Robert Half International

For one of our most prestigious customers in Charlotte, North Carolina, Robert Half Marketing & Creative is seeking a digital content writer.

This is a contract to hire opportunity that is entirely remote!

Responsibilities:

• Produce captivating and interesting digital material for a range of platforms, such as websites, blogs, social media, email marketing, and online adverts.
• Conduct in-depth industry research to create educational and pertinent material Produce content that is crystal clear, succinct, and grammatically sound and adheres to brand rules and the target audience
• Develop content strategy that will increase traffic, engagement, and conversions in cooperation with the marketing team.
• Boost exposure and organic ranks by optimizing content for search engines (SEO).
• To guarantee correctness, coherence, and adherence to set standards, text should be edited and proofread.
• Keep up with digital marketing trends and best practices to increase the impact of your content
• Determine areas for improvement by analyzing user comments and content performance indicators.
• Work together to add graphics, multimedia, and interactive features to material by working with graphic designers, video editors, and other content producers.
• Organize content calendars and stick to publication and content creation deadlines.
• When obtaining and incorporating external content, follow copyright and intellectual property guidelines

Requirements:

• English, journalism, marketing, or a related profession bachelor’s degree
• 5 years of documented experience as a copywriter, content creator, or other comparable position
• Outstanding writing and editing abilities and a meticulous attention to detail
• The capacity to modify one’s writing style for various target audiences and platforms
• fundamental understanding of HTML/CSS and content management systems understanding of SEO principles and best practices for content optimization
• knowledge of content marketing trends and digital marketing techniques
• proficiency at using analytics tools to gauge the effectiveness of content
• Strong project management abilities with the ability to manage many projects at once and adhere to strict deadlines
• excellent time-management and organizing skills
• understanding of social media platforms and content marketing techniques
• Portfolio of high-quality and versatile released digital content

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