Copywriter – Work From Home Jobs

Job Type: Copywriter from home
Location: New York work from home
Company: WGU

Position Description:

WGU is dedicated to providing an excellent place to work for a diverse workforce of professionals that are student-focused, and is driven by a purpose to increase access to higher education through online, competency-based degree programs. Leaders in academia, business, government, and the media have praised the university for having invented a modern approach to education. Whatever your position, working for WGU enables you to contribute to assisting students in graduating and building better futures for both themselves and their families.

Important Tasks and Responsibilities:

• Identifies business goals and ensures that creative solutions are on plan by working with internal and external clients and colleagues. This includes clearly communicating the creative strategy behind important marketing initiatives.
• Recognizes the WGU style, maintains strict quality control on all works produced, writes in the brand voice, and supports brand positioning.
• Retains product expertise and comprehends the requirements of designated business partners.
• Adopts all alterations and recommendations made by internal department reviewers, business partners, and legal and compliance reviewers.
• Knows the goals of the blog and how they relate to the purpose of the university.
• Keeps up with current marketing communications, industry, and SEO trends. She also knows the goals of the blog and how they relate to the mission of the university, and she incorporates new ideas into the company’s processes and procedures.
• Finds creative solutions to improve the workflow process for the creative team.
• Establishes and maintains relationships with university colleagues, especially those in marketing, enrollment, and public relations, acting as a constructive force for enhancing internal workflow and communications.
• Creates wide marketing messages that may be communicated via a range of media
• Teams with designers develop and carry out concepts for significant program and marketing efforts based on creative briefs.
• Creates and maintains copy for the university’s website and, if necessary, may also create extra SEO-focused products.
• As directed, writes for and manages the generation of material for vendor and affiliate websites.
• May create/design university flyers, brochures, and other print materials
• May create direct mail, TV, and email marketing campaigns
• Control the generation of email templates and the coding of all emails.

Requirements:

• Prodigious writing abilities
• Solid team player
• The capacity to clearly define and carry out project objectives
• Capability to write compelling, comprehensible copy while tackling complex subjects
• Team player with excellent communication abilities
• Strong verbal and written communication and presentation abilities
• Problem-solving and analytical abilities are crucial.
• Capability to oversee and direct several initiatives at once.
• Skilled with the MS Office Suite, especially Word and Excel
• Writing samples are necessary.
• Is familiar with using a monthly content calendar.