Lead Analyst – Marketing Data Analyst Jobs

Job Type: Lead Analyst from home
Location: Alabama work from home
Company: Hatch.co

Join the Hatch team as a Lead Marketing Analyst and play a crucial role in the data-driven marketing efforts to enhance people’s sleep experience. This position is for someone based in the United States or Canada, with availability during PST/PDT hours. As a Lead Marketing Analyst, you will collaborate with cross-functional teams, leverage your analytical skills, and work on mission-critical projects. Reporting to the VP of Analytics and Data Insights, you will contribute to high-level discussions and help optimize marketing strategies.

Responsibilities:

• 6+ years of business analytics experience, with a focus on advertising/marketing objectives
• Experience in consumer ecommerce business
• Advanced SQL skills and proficiency in data manipulation using Microsoft Excel
• Deep understanding of statistical analysis, algorithms, experiment design, and data analysis best practices
• Strong mix of quantitative and qualitative analytical skills
• Fluency in data, analytics, and visualization platforms, with expertise in Google Analytics
• Intellectual curiosity and a desire to learn and dive into data
• Excellent communication skills to convey insights and recommendations
• Self-starting attitude with the ability to drive projects independently
• Passion for collaboration and building trust with teammates
• Customer empathy and a commitment to using data to understand customer behavior

Requirements:

Within 3 Months:

• Build a strong understanding of the marketing strategy and success metrics
• Conduct ad hoc deep-dives to analyze problems and opportunities
• Collaborate with cross-functional teams and deliver actionable insights

Within 6 Months:

• Synthesize data from various sources into actionable insights
• Develop and maintain dashboards for omni-channel marketing programs
• Partner with internal stakeholders to evolve LTV and marketing attribution frameworks
• Present insights to business leaders using various tools

After 1 Year:

• Assist in projects to better understand the customer base and market
• Work closely with Marketing and Product teams throughout product lifecycles
• Identify opportunities for improvement and assist in decision-making
• Create polished, insightful decks/spreadsheets for internal stakeholders

Benefits:

• Certified as a Great Place to Work
• Supportive leadership team that values employees
• Focus on improving sleep experiences
• Collaborative and fun team
• Opportunity to make a significant impact
• Strong revenue growth
• Flexible/remote work environment
• Comprehensive compensation package, including 100% paid medical, dental, and vision for employees, 401(k) match, parental leave, therapy sessions, and many other perks and benefits

If you have the skills and experience in marketing analytics, along with a passion for data-driven insights, consider joining Hatch. Apply today to be part of a company that values its employees and strives to enhance people’s lives through better sleep.