Data Analyst – Marketing Data Analyst Jobs

Job Type: Marketing Performance and Data Analyst from home
Location: Alabama work from home
Company: Ascension Health

Ascension is seeking a detail-oriented Marketing Performance and Data Analyst to join our team, supporting our data-driven marketing strategies. If you have a strong background in marketing analytics and data interpretation, we encourage you to apply for this pivotal role in enhancing Ascension’s marketing effectiveness and outreach optimization.

Responsibilities:

• Analyze marketing performance data to uncover trends, insights, and optimization opportunities.
• Assist in developing and implementing data-centric marketing strategies aligned with business objectives.
• Create and maintain marketing performance reports for various channels and campaigns.
• Conduct research and data analysis to support data-driven demand generation strategies.
• Collaborate with cross-functional teams to ensure alignment and coordination of data-driven initiatives.
• Manage and maintain marketing data infrastructure and databases.
• Identify operational challenges and contribute to continuous improvement efforts.
• Prepare presentations and reports for internal stakeholders and senior management.

Requirements:

Education:

• High school diploma/GED with 2 years of experience, or Associate’s degree, or Bachelor’s degree required.

Work Experience:

• 3 years of experience preferred.

Additional Preferences

Qualifications:

• Bachelor’s degree in Marketing, Data Science, Business, or related field preferred.
• 2-4 years of relevant experience in marketing analytics or data analysis.
• Familiarity with data analysis tools and platforms.
• Basic understanding of marketing principles and strategies.
• Proficiency in Microsoft Excel and data visualization tools.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Detail-oriented with a focus on accuracy and precision.
• Proven experience in healthcare, hospitality, and financial service industries is highly desirable.
• Proficiency in data analysis tools and platforms, such as Google Analytics, CRM systems, and data visualization tools.
• Knowledge of data privacy regulations, including HIPAA.
• Results-oriented with a focus on driving measurable business outcomes.

Skills Required:

• Proficiency in data analysis tools and techniques.
• Basic understanding of marketing principles.
• Familiarity with data visualization tools.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.
• Detail-oriented with a focus on accuracy and precision.
• Data Analysis: Proficiency in data analysis tools and techniques, including data segmentation, predictive modeling, and data visualization. Ability to extract actionable insights from complex datasets.
• Demand Generation Expertise: Demonstrated experience in developing and executing data-centered demand generation strategies to drive lead generation and conversion.
• Customer Data Proficiency: Strong understanding of customer data analytics, including customer segmentation, behavioral analysis, and customer journey mapping.
• Prospecting: Proven track record in identifying and targeting new prospects and customers through data-driven strategies.
• Data Infrastructure Management: Knowledge of data management best practices, including data quality assurance, data governance, and data security.
• Performance Measurement: Ability to establish KPIs, track marketing campaign performance, and use data to optimize strategies.

Additional Information:

This role involves contributing to marketing performance analysis and data interpretation. The Marketing Performance and Data Analyst will play a crucial role in supporting the execution of data-driven marketing initiatives and campaigns.

Ascension is an equal opportunity employer committed to fostering an inclusive environment for all employees. We encourage candidates from diverse backgrounds to apply.