Digital Marketing Analyst – Marketing Data Analyst Jobs

Job Type: Digital Marketing Analyst from home
Location: Alabama work from home
Company: Ford Motor Company

Ford Pro Tech Data & Analytics (D&A) is a global team responsible for delivering data services, business intelligence, and advanced analytics solutions for Ford Pro. We empower Ford Pro to thrive as an analytics-driven business in a competitive marketplace. We are looking for an Integrated Marketing Campaign Analyst with a strong background in analytics across various digital marketing channels.

Responsibilities:

• Influence the strategic direction of integrated marketing campaigns using historical data and insights to craft effective multi-channel strategies.
• Lead measurement and testing efforts to provide a comprehensive view of campaign performance across channels.
• Utilize analytical tools like R, Python, and SQL to identify trends, draw conclusions, and translate findings into marketing strategies.
• Collaborate with internal teams and external agencies to create analytic solutions for audience targeting, attribution, and media spend allocation.
• Monitor and report on marketing campaign performance, providing recommendations for improvement using visualization and storytelling skills.

Requirements:

Qualifications: Required:

• Bachelor’s Degree
• 10+ years of professional experience in Marketing Data & Analytics
• 5+ years of CRM Analytics experience (profiling, retention, conversion, cross-sell)
• 5+ years of experience in Digital Campaign Analytics (website, media optimization, creative optimization, A/B test design, engagement scoring)
• 5+ years of experience with data visualization tools like Datorama, Tableau, Qlik Sense, or Power BI
• 5+ years of experience in turning customer data into actionable marketing insights
• 5+ years of hands-on SQL experience
• 4+ years of experience in cross-functional, agile team environments
• 4+ years of executive presentation preparation and delivery
• 3+ years of experience leading marketing measurement design frameworks

Preferred:

• Master’s Degree
• Experience with Sales Force CDP, Marketing Cloud, Sales Cloud
• Experience with Adobe Analytics or equivalent web analytics tools
• Experience with Performance Marketing environments (Safe Haven, Digital Media Platforms)
• Experience with predictive model development (Look-A-Like, Media Mix, Multi-Touch Attribution Models)
• Strong collaborative interpersonal skills
• Ability to work under pressure, establish priorities, and respond with urgency
• Proactive problem-solving orientation with great attention to detail

Note: We encourage applicants who may not meet all the qualifications to apply if they believe they can bring value to Ford Motor Company.

What We Offer:

• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, and back-up child care
• Vehicle discount program for employees and family members
• Tuition assistance
• Employee resource groups
• Paid time off for community service
• Paid holidays, including the week between Christmas and New Year’s Day
• Option to purchase additional vacation time

If you are a data-driven marketing analyst with a passion for shaping integrated marketing campaigns and meet the qualifications outlined above, we invite you to join our global team at Ford Pro Tech Data & Analytics. Apply now to be part of a company that offers a diverse range of opportunities and a work-life balance that suits your preferences.