Marketing Manager – Work At Home Jobs

Job Type: Marketing Manager
Location: New York
Company: Prepared Hero 

Position Description:

Join the innovative DTC ecommerce brand, Prepared Hero, and play a pivotal role in equipping individuals with high-quality products for unexpected situations. As the Social Media & Brand Strategy Manager, you will lead the Social Media Team and collaborate with the Director of Marketing to shape our brand’s identity, enhance social media performance, and drive growth. Your creative vision and data-driven insights will elevate our brand’s presence, engage audiences, and foster community empowerment.

Requirements

• Expertise in Performance Marketing with a strong e-commerce and direct response background.
• In-depth knowledge of paid media, performance metrics, and A/B testing proficiency.
• Familiarity with Facebook, Instagram (Meta), TikTok, and Twitter marketing strategies.
• Proven track record as a growth-centric marketer, enhancing creative elements across social platforms.
• Strong alignment with brand ethos and the ability to communicate it consistently.
• Innovative mindset for crafting compelling brand stories and engaging content.
• Minimum of 3 years of leadership experience in guiding creative teams.

Responsibilities

• Strategize and manage the social editorial calendar in collaboration with the Social Media Team and the Director of Marketing.
• Collaborate closely with the Creative Director to ensure content reflects our brand identity.
• Analyze social media performance and traffic data to optimize content and identify trending topics.
• Identify and engage potential brand influencers, bloggers, and media partners for partnership programs.
• Explore emerging social platforms for brand suitability and content expansion.
• Utilize analytics to refine creative elements across all channels.
• Partner with various departments to enhance campaign performance and maintain brand consistency.
• Lead and develop the creative team, fostering a productive environment and encouraging peak performance.
• Formulate and execute brand marketing strategies to boost consumer awareness, engagement, and loyalty.
• Conduct thorough market research for consumer insights, industry trends, and competitive analysis.
• Adapt quickly to respond to emerging trends.

Join Prepared Hero and lead our social media and brand strategy efforts to empower individuals and drive brand growth in the DTC ecommerce space.