Full Time
Marketing Manager – Stay At Home Jobs
Job Description
Job Type: Marketing Manager from home
Location: California work from home
Company: RVO Health
Position Description:
This is a high-profile position that has a substantial impact on millions of Healthline customers each month. You will report to the Lifecycle Marketing Director and will be the Lifecycle Marketing team’s leader.
What You’re Going to Do
- Lead Newsletter programs from start to finish, including coordination, inventory management, and program execution.
- Create user journey-based engagement and retention tactics that foster long-term relationships with our user base and meet their needs.
- Using qualitative and quantitative data, gain a thorough grasp of the Healthline audience segments and their needs.
- Create and test new services and features to suit user needs; measure and report your results proactively.
- Provide proactive data-driven insights to aid in the testing and optimization of new and existing initiatives.
- Plan and carry out constant testing (new products, templates, content, topic lines, and so on) to continuously enhance performance and unlock growth levers.
- Handle sponsorships to ensure consistent delivery and growth across several monetization models.
- Project manage lifecycle marketing experiences that boost subscriber lifetime value in collaboration with product, design, and editorial (LTV)
- Monitor, track, and report on the impact of your initiatives to become a thought leader in lifecycle marketing.
What We’re Seeking
- At least 5 years of direct experience managing large-scale digital marketing campaigns
- At least three years of hands-on experience working in a customer engagement platform is required (e.g. Sailthru or Iterable)
- Good analytical abilities and experience working with data and reporting
- Expertise managing entry-level/associate marketers with excellent project management abilities and cross-functional collaboration
- Capability to design a quarterly roadmap with ambitious milestones (including quantifiable KPI targets) and to efficiently execute on that approach
- Excel proficiency (we also use SQL and Tableau)
- A/B testing, experiment design, and marketing analysis experience
- Excellent conversion-oriented copywriting abilities