Marketing Manager – Remote Jobs

Job Type: Performance Marketing Manager from home
Location: Texas work from home
Company: Ellevest

With the ultimate goal of purposefully accelerating growth across product lines, as a Performance Marketing Manager at Ellevest, you will be in charge of ideating, prioritizing, and executing our paid and performance marketing strategy, which includes ads across digital advertising platforms like Meta, LinkedIn, etc., as well as paid search and SEO optimizations. In this highly interdisciplinary position, you will collaborate closely with colleagues in marketing, data, and creative.

The ideal applicant is eager to participate in a cooperative, goal-driven atmosphere and feels at ease discussing creative strategy as much as delving into statistics. We are seeking for individual that shares our passion for our purpose and is eager to carefully introduce new channels in order to boost expansion. You’re constantly experimenting with new formats, features, platforms, and methods.

You have a strong growth mentality and a desire to pick up new abilities and tools as the team’s demands change. You take pleasure in working cross-disciplinary with colleagues, consistently applying a methodical, data-driven approach to tackling complex issues. You have experience personally overseeing substantial digital media budgets and have demonstrated success in the past.

Responsibilities:

• Oversee the planning, execution, and strategy for sponsored acquisition on a variety of networks, including paid social, search, programmatic, and offline channels.
• Create performance marketing plans based on competition and related adjacent service study findings.
• Use persuasive communications strategies to draw in and win over new customers.
• Utilize qualitative insights and data to find areas for improvement and iteration.
• Search for and evaluate fresh avenues for attracting clients in order to identify scalable and effective methods for expanding the company and enabling new Ellevest products.
• Oversee the scheduling and correspondence of various performance marketing projects; compile information and insights to provide to important parties.
• From concept to launch, collaborate closely with strategists, copywriters, and designers to measure the impact of their work. Support SEO optimizations and put SEO advice into practice.
• Establish a close working connection with Compliance to make sure that performance marketing complies with investment advisor laws. Manage influencer relationships to obtain content.

Requirements:

• Experience working in growth marketing, preferably in performance marketing roles
• In-depth familiarity with the entire ad tech ecosystem and digital advertising platforms, such as Meta, Google, and others; ability to scope and communicate technical requirements for precise tracking of channels, conversion events, and other performance data
• knowledge of the best strategies for SEO
• Capacity to manage several channels, partners, and conflicting priorities
• An approach to advertising that balances intuition for customer behavior with a history of thorough data research and hypothesis-driven testing
• Excellent interpersonal skills, an optimistic outlook, and a readiness to pick up new abilities on the job
• fervor for our goal of empowering women

Ellevest’s pay structure is grounded in pertinent data, internal pay equity standards, and research and benchmarking for similar companies. This position might pay between $90,000 and $105,000 per year. In addition to base pay, full-time employees of Ellevest will receive the following benefits as part of their compensation package: equity, a 401(k) plan with employer match, health insurance (80% of premiums paid by the employer), paid parental leave, unlimited paid time off, flexible scheduling, learning and development opportunities, financial assistance for accessing reproductive healthcare, free Ellevest membership, and discounts on Wealth Management offerings. The applicant’s experience, talents, certifications, and internal equity within our team are just a few of the variables that will determine the actual offer, which will reflect the entire remuneration package and benefits.